How to talk to AI: writing a good prompt

A prompt is the message you write to an AI. The quality of the result depends heavily on it. A good message covers five things.

1. Give it a role

You are an experienced marketer.

The AI knows which point of view to answer from.

2. Describe the context

We run a small bakery in Samarkand. Our customers are women aged 25–45.

The AI doesn’t know your situation. The more detail you give, the sharper the answer.

3. State the task precisely

Weak: “Write a post.” Strong: “Write an Instagram post about our new pistachio cake.”

4. Set the output format

Give me 3 options, each under 50 words, with 5 hashtags at the end.

Table, list, letter, code — say which form you need.

5. Keep the conversation going

The first answer is a draft. Improve it:

• “Make option two shorter and funnier.”
• “Now write the same in Uzbek.”
• “What’s missing? Ask me 3 questions.”

That last one is powerful: ask the AI to question you, and it will remind you of what you forgot.

Ready template

Copy it and fill in the brackets:

You are [role].
Situation: [who you are, what you do, who for].
Task: [exactly what you need].
Output: [form, length, language, tone].
If information is missing, ask me questions first.

A tip about language

Models understand Uzbek well, but sometimes reply in Russian or English. Add: “Answer only in Uzbek, Latin script.”

Exercise

Pick one repetitive task from your work — an email, a report, an announcement — and hand it to the AI with this template. Compare the result with what you would have written.